Hi, I'm Alex.

I'm a senior product designer who turns ambiguous, technical problems into products customers understand, trust, and pay for.

I've spent 10+ years in B2B SaaS. For the last seven, I've been at HubSpot leading design for AI and data products: Data Studio, Breeze Intelligence, Data Quality, Data Sync, and Audience Intelligence. I led design for two INBOUND launches, and I've worked on hard problems like usage-based pricing, AI agents, and messy customer data.

I like to own the whole arc, from research and vision through launch and measurement. That means running discovery, writing the long-term vision, prototyping to validate ideas, and keeping several teams aligned on shared patterns once it's time to ship.

Before HubSpot, I designed for LastPass at LogMeIn, led UX and visual design at RallyPoint Networks, and co-founded warp digital, a design consultancy. I studied graphic design at UMass Dartmouth.