Hi, I’m Alex.

I am a senior product designer with 10+ years in B2B SaaS, leading AI and data experiences at HubSpot. I turn ambiguous, technical problems (usage-based pricing, AI agents, messy data) into products customers understand, trust, and pay for, from research and vision through launch and measurement. Most recently, at HubSpot, I led design for two major INBOUND product launches.

Design is my endless journey to learn, grow, and create stuff that other humans value.